The Asian Community Development Corporation (ACDC), a community-based organization, is committed to high standards of performance and integrity in serving the Asian American community of Greater Boston, with an emphasis on preserving and revitalizing Boston's Chinatown. Today the scope of our community development mission encompasses neighborhood-, community-, and region-wide emphasis on planning, advocacy, and organizing for affordable housing in Asian American communities, real-estate development of mixed-income properties, cultural economic development, and community programs supporting sustained social diversity and cultural identity. ACDC has co-developed over $100 million of real estate in downtown Boston, and operates a number of community development programs aimed at raising the capacity of the Asian community of Greater Boston through education, organizing, leadership development and technical assistance.
A-VOYCE Web Development Project Coordinator:
We would like to host a VISTA member who will develop effective online communications that complement and support program work for ACDC's youth program, Asian Voices of Organized Youth for Community Empowerment (A-VOYCE). This person works to inform the development of online strategic initiatives, and assumes primary responsibility for content development and strategy. A-VOYCE serves youth ages 13-19 from the Greater Boston area, with an emphasis on low-income youth from Boston and urban Asian American (AA) communities. This youth development program fosters leadership potential and encourages youth to develop an active voice in their community through two project tracts: producing and leading Chinatown walking tours and producing a weekly radio show that broadcasts on WMFO 91.5 Tuft Community Radio.
The VISTA member will primarily be responsible for creating a strategy to use web 2.0 tools such as, but not limited to, Facebook, Myspace, YouTube, blogs, and wikis,for publicity, marketing, and fundraising purposes. Depending on the VISTA member's interests, s/he will have the opportunity to identify synergistic approaches that align electronic media and web content presentation with enterprise objectives. Possible projects would involve developing an online marketing plan to increase number of paid walking tours or creating a prototype for disseminating the audio walking tour. While the VISTA will not work directly with youth, s/he will be instrumental in growing the youth program by providing a framework for using web based tools and forums to share A-VOYCE projects such as podcasts of our radio shows, oral histories, and excerpts from a forthcoming A-VOYCE literary magazine. S/he will also work with the youth programs staff to identify best practices for media education and engaging youth in producing web media content.
Communications and Marketing Project Coordinator:
As part of our Communications and Development team, this Vista member will provide operations support and optimization of our communications process as we adopt Salesforce, our new Client Relationship Management application and implement a strong email marketing strategy. S/he will develop formal procedures for tracking information such as contact profiles, interaction history, and necessary follow-up. Based on a preliminary evaluation of each staff member's needs, the VISTA member will also provide recommendations and conduct training on effective ways to manage queries, import/export lists, and generate reports. This will enhance our ability to engage stakeholders, supporters, clients and donors in a customized manner. This Communications and Marketing Project Coordinator will also identify ways in which the information in our database can be strategically merged with our use of email marketing tools and online donor management sites such as Constant Contact, Firstgiving, and Groundspring.org. Once these measures have been established and dependent on the VISTA's interests/abilities, s/he will work with staff to perform targeted outreach and marketing.