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MySpace as an Organizing/Awareness Tool?

Because this came up in our last Digital Media call and Nettrice's last Digest article, I thought it might be interesting to folks that Tech Soup has a new article "How to Use MySpace to Raise Awareness" (by Eileen Cruz Coleman) about using MySpace as a low-cost p.r. tool.  It has a few general ideas about starting a social network online that I'm going to reference in my work in the next couple months, especially around the idea of active seeding and connecting other forms of communication. …read more

The Nature of Participatory Culture & Technology

by Nettrice R. Gaskins Nettrice's Icon on MySpace Participatory culture is about the intersection of digital media tools and the ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving a variety of web-based applications to people. I use the term “participatory culture” to reference the concept of active participation or the act of sharing in the creation of ideas, versus the “passive” scenario where people can receive information but are not allowed to engage in the creation or selection. Participation also refers to the availability of sources and individuals’ ability to customize their media experience. …read more