public relations

I have been given the task to increase the viewership and participation in www.sflregionalequity.org (a website dedicated to achieving greater equity in the Southeast Florida region through promoting and enabling affordable housing, transit-oriented development, stronger neighborhoods, and equal access to education and health). I believe in the cause and I think demand for the website is out there. However, I did not know how to best get the word out. At first I spent approximately 60 hours identifying 1800 possible organizations and local activists who would possibly be interested in the purpose of the site. I then went ahead and emailed and snail mailed invitations to the website with very little response. I believe that of the 1800 pieces of mailings I received 2 phone calls and 7 emails. So that tactic did not get the results I was hoping for. …read more

Because this came up in our last Digital Media call and Nettrice's last Digest article, I thought it might be interesting to folks that Tech Soup has a new article "How to Use MySpace to Raise Awareness" (by Eileen Cruz Coleman) about using MySpace as a low-cost p.r. tool.  It has a few general ideas about starting a social network online that I'm going to reference in my work in the next couple months, especially around the idea of active seeding and connecting other forms of communication. …read more